Rethinking

 

Design is always and will be a process. Even finished designs are not complete at times due to the nature of art.

One of the most important skills of a graphic designer is to be resourceful when you are limited in resources. 

3-Minute Einstein is a perfect example of restrictions. The image of Einstein was way out of budget for our publishing house. We could have reused the previous images but we didn’t have access to them and this book was already back ordered. 

front cover

The beige cover was the original cover that another designer did, it was dated and needed a face lift for a more refreshed audience. It was still a great source of inspiration for me.

Since we didn’t have the budget to purchase the image, I had to do a live trace on Einstein and vectorize him. 

concept3

Thus a new cover was born. A face lifted version that I believe is more enticing then the previous one. It’s edgy, modern and the colour composition is attractive. Bringing Einstein back to life was not an easy task but the final product is rewarding. 

If you are interested in purchasing a copy click here (amazon.com). 

Carbon Rush

Every designer’s dream is to do good work and of course, design for a special cause. I have finally been blessed with the opportunity to be a part of something awesome. What is this book about?

I quote from The Carbon Rush website:

Hundreds of hydroelectric dams in Panama. Incinerators burning garbage in India. Biogas extracted from palm oil in Honduras. Eucalyptus forests harvested for charcoal in Brazil.

What do these projects have in common? They are all receiving carbon credits for offsetting pollution created somewhere else. But what impact are these offsets having? Are they actually reducing emissions? And what about the people and the communities where these projects have been set up?

THE CARBON RUSH takes us around the world to meet the people most impacted. They are the least heard in the cacophony surrounding in this emerging “green-gold” multi-billion dollar carbon industry.

The aim for this design was to portray a greedy, harsh environment and industrial feel. It was achieved with the help of textured typography, married with a splash of envy green.

The interior of this book carries a lot of high resolution images that can be recognized from the film, making it an interesting and easy read. Typography dominates in areas where points of interest arises and is almost the bench mark of all chapter headings.

You can purchase The Carbon Rush here at Amazon.com

What do you think of the book? Let me know and leave a comment below.

Thanks!