Rethinking

 

Design is always and will be a process. Even finished designs are not complete at times due to the nature of art.

One of the most important skills of a graphic designer is to be resourceful when you are limited in resources. 

3-Minute Einstein is a perfect example of restrictions. The image of Einstein was way out of budget for our publishing house. We could have reused the previous images but we didn’t have access to them and this book was already back ordered. 

front cover

The beige cover was the original cover that another designer did, it was dated and needed a face lift for a more refreshed audience. It was still a great source of inspiration for me.

Since we didn’t have the budget to purchase the image, I had to do a live trace on Einstein and vectorize him. 

concept3

Thus a new cover was born. A face lifted version that I believe is more enticing then the previous one. It’s edgy, modern and the colour composition is attractive. Bringing Einstein back to life was not an easy task but the final product is rewarding. 

If you are interested in purchasing a copy click here (amazon.com). 

Bye, Bye, Butterflies

Ever since I was a kid, I have always said that picture books are the easiest books to read. Till this day, I still feel the same but designing them is a whole different story. This was one of my first picture books and certainly not the last one of its kind.

I love the fun illustrations and the engaging story about how butterflies come to be.

When I first laid my eyes on the artwork and rendering, it gave me a very comfortable vibe. The chosen palette of colours was so vivid and soft. The drawings were very unique and fresh. What it was missing was interactive typography.

The interior stays true to the cover artwork and has an abundance of playful characters. I designed the story in a way that compliments each illustration, making it more fluent and adventurous!

The most challenging part was designing the activity at the back of the book. Children would get a chance to educate themselves and share fun filled games with friends. It was challenging because there was so much information to micro manage and I needed it to be clean and informative.

If you are interested in buying the book. Click here (Amazon).