I never would have guessed that OCAD University would give me the chance to design their graduation catalogue. It’s been so long since I have stepped foot in the school. When I accepted this project, I knew this was going to be a beautiful commissioned piece.
The aim for this project was to create a catalogue that would show case each hand designed piece of art by the student body. I wanted the work to shine and the design to compliment it.
Thus a simplistic but in yet tasteful layout was born. During the ideation phase, we went through a lot of different ideas and it was difficult to commit to one idea. I not only had to cater to the OCAD community but I also wanted to add a splash of my own style to it.
We considered a lot of different colours for this year’s catalogue. Mint green was on the top list due to its mellow and abstract nature. But the most challenging part of this design was the cover.
The cover had to portray and represent everyone in the department. I couldn’t just use anyone’s artwork and call it a cover because that would be “unfair” towards the other students who worked so hard throughout the year.
I couldn’t decide so I used everyone’s work and gave all the students the right recognition they deserve.
Here are some interior spreads form the catalogue.
The uploads for these spreads made the colours extra bright but I want you to get a feel and flow of the book. Please excuse the off colours that you see.
Design is always and will be a process. Even finished designs are not complete at times due to the nature of art.
One of the most important skills of a graphic designer is to be resourceful when you are limited in resources.
3-Minute Einstein is a perfect example of restrictions. The image of Einstein was way out of budget for our publishing house. We could have reused the previous images but we didn’t have access to them and this book was already back ordered.
The beige cover was the original cover that another designer did, it was dated and needed a face lift for a more refreshed audience. It was still a great source of inspiration for me.
Since we didn’t have the budget to purchase the image, I had to do a live trace on Einstein and vectorize him.
Thus a new cover was born. A face lifted version that I believe is more enticing then the previous one. It’s edgy, modern and the colour composition is attractive. Bringing Einstein back to life was not an easy task but the final product is rewarding.
If you are interested in purchasing a copy click here (amazon.com).
Its always a challenge trying to find the perfect cover image. At times a designer would need to be resourceful and create their own composition.
The Power of Harmony is a perfect example of this and it never cease to amaze me how well this works.
The story talks about two girls coming together as friends. They face different challenges through the school year and discovers a very unique bonding with each other.
I used the two stock images and combined them together to create a new image. A filter was used to portray a vintage/old school vibe, paired with a hand written style typeface that reflects a more personal touch.
If you are interested in purchase the book. Click here (amazon.com)
Since we were on the topic of typography, it got me all excited and wanted to share more pieces that I have designed that was soley based on type. This book here is a collection of poems by Daryl Hine. This was his last book and I wanted to give it a superior type treatment.
This composition is basically graphic design 101. I used many different types of contrast ranging from size, texture, colour and movement. Since its Daryl’s last book, his name has to be more dominant and bold but contemporary.
The title is what captures me the most because there is a high level of contrast being presented here. They’re colour, san serif/serif type and size. To top it off I gave it movement, starting from the left and leading all the way to the right. The whole title flows very well.
But like all designs, I felt that I could have done better due to the fact that the cover stock is textured. Thus the black text disappears a little bit, you need to see it with detail in order to read the beautiful set type.
If you are interested in purchasing this book click here (Amazon).
As a bonus, here are some initial ideas that I had for the book that did not make it. Which one do you like?
Aside from designing and sports, I do have a culinary side of me. I really like to bake macarons and cook for my friends and family. When I received this first project of re-designing a cookbook for my publishing company, I was ecstatic. I already had the vision in mind on what type to use and an idea of the type of composition.
This is Pies. A book filled with colourful, warm and detailed images of many different pies. Throughout this design, I wanted to keep the images to dominate most of the composition. In my opinion, it wouldn’t make sense to box the beautiful full images and not give it a full bleed effect.
The instructions are clearly divided in two. The highlight black column is the essential ingredients that you need in order to bake the pie, which I found very important. Contrasted with the black is the white column, which highlights the instructions. The crisp san serif type really reminds me of the flaky crisp crust that a pie has and I wanted to reflect that meaning through the use of the san serif typefaces.
I am very proud of my first cookbook design and this is actually a series of books. On the way are more cookbooks from the same author that I am currently working on. Actually, its at the printers already. I will fill you in once I receive my copies!
Every designer’s dream is to do good work and of course, design for a special cause. I have finally been blessed with the opportunity to be a part of something awesome. What is this book about?
I quote from The Carbon Rush website:
Hundreds of hydroelectric dams in Panama. Incinerators burning garbage in India. Biogas extracted from palm oil in Honduras. Eucalyptus forests harvested for charcoal in Brazil.
What do these projects have in common? They are all receiving carbon credits for offsetting pollution created somewhere else. But what impact are these offsets having? Are they actually reducing emissions? And what about the people and the communities where these projects have been set up?
THE CARBON RUSH takes us around the world to meet the people most impacted. They are the least heard in the cacophony surrounding in this emerging “green-gold” multi-billion dollar carbon industry.
The aim for this design was to portray a greedy, harsh environment and industrial feel. It was achieved with the help of textured typography, married with a splash of envy green.
The interior of this book carries a lot of high resolution images that can be recognized from the film, making it an interesting and easy read. Typography dominates in areas where points of interest arises and is almost the bench mark of all chapter headings.
You can purchase The Carbon Rush here at Amazon.com
What do you think of the book? Let me know and leave a comment below.