Rethinking

 

Design is always and will be a process. Even finished designs are not complete at times due to the nature of art.

One of the most important skills of a graphic designer is to be resourceful when you are limited in resources. 

3-Minute Einstein is a perfect example of restrictions. The image of Einstein was way out of budget for our publishing house. We could have reused the previous images but we didn’t have access to them and this book was already back ordered. 

front cover

The beige cover was the original cover that another designer did, it was dated and needed a face lift for a more refreshed audience. It was still a great source of inspiration for me.

Since we didn’t have the budget to purchase the image, I had to do a live trace on Einstein and vectorize him. 

concept3

Thus a new cover was born. A face lifted version that I believe is more enticing then the previous one. It’s edgy, modern and the colour composition is attractive. Bringing Einstein back to life was not an easy task but the final product is rewarding. 

If you are interested in purchasing a copy click here (amazon.com).